Is your website generating leads? This is an important question you should be asking about your website.
After all, it’s the one thing that is working for you on a 24/7 basis.
Let’s take a look at a few strategies that you can implement on your website right now to get leads rolling your way!
Create Clear Call to Actions
Have you ever gone to a fast-food restaurant and it took forever to find a specific item on the menu?
(Panera Bread, I’m looking at you)
As a customer, it’s super frustrating, because the menu system is not clear.
This analogy rings true in web-design.
If visitors aren’t able to find a way to contact you, then they won’t.
Let’s look at Hubspots “Get Started” page.
Here we can see a great example of a clear call-to-action:
The design of the page guides visitors to exactly where they should go.
We can take notes from this and apply it to our own design.
People need guidance. The easier we make it for people to contact us, the more likely it is that they will contact us.
Make Your Contact Forms Shorter
Various studies have shown that form length effects conversion rate.
Not many people have the patience to fill out a form requesting tons of information, and not many people want to.
If your contact forms have users trying to fill out 20 questions of information, they will not consider it worth their time. You may be preventing leads coming into your inbox.
Depending on the context, if you reduce the number of fields to 2-4, your conversion rate can drastically improve.
Let’s take another look at Hubspot. They only require users to fill out 4 fields to create an account.
It’s a super easy process for people to create an account. That’s because there aren’t many fields to fill out.
You bet they obtain leads!
Remember, you can always collect more information from prospective clients once you’ve obtained a lead.
INCLUDE A SIGN UP FORM ON YOUR BLOG
Including a sign up form on your blog is a great way to generate leads.
In fact, it’s been one of the biggest lead generators for a company that I’ve been doing work with.
Let me give you some real-world numbers.
In 5 years, the company has generated over 1,900 leads through their blog alone.
This is a great number. Especially considering that it’s a B2B operation.
Remember, the more blog traffic your website generates, the greater this number can grow.
It’s worth noting that you will need online software to capture leads.
Here are a few that I’ve used before:
These options work together with the main email marketing softwares out there. So, it should be relatively easy to setup.
By implementing these best practices, you can generate more leads through your website.
What’s your experience been like?
Is your website working for you, or hardly working?
Let me know in the comments below!